CASH CA | "Dressed Beautifully" 2011 Spring/Summer Men's Collection

CASH CA

Where Quality Materials Meet Modern Design

The "Beautifully Worn" 2011 Spring/Summer Collection

CASH CA debuted in the UK in 1999 and began its full-scale launch in 2008. Lead designer Craig Alexander, who previously helmed designs for John Smedley, possesses a deep and discerning eye for quality. The brand is now popular in prestigious department stores and select shops worldwide.

Text by OPENERSPhotography by Emiko Hara (People)

A Brand to Watch for Comfortable Texture and Refreshing Style

The knits from CASH CA, designed by Craig Alexander, who has a long history in knitwear, achieve a unique texture and luster not possible with 100% cotton by blending cashmere with cotton, and are finished with a soft feel through innovative knitting techniques.

MSCK VEST

PIN TUCK MSCK LS SHIRT

These original items, a fusion of high-quality cashmere and other natural materials with elegant, modern designs, are winning over fans each season as a new sensation in knitwear.

EASY CN PANTS

MATELOT STRIPE SWEATER

Furthermore, since the 2010 Spring/Summer collection, Kazuki Kuraishi, one of Japan's most talked-about designers, has taken the helm of the new label's direction. The collection showcases refined designs on high-quality materials. We also draw attention to "immun," the bag brand Kuraishi crafts in collaboration with CASHCA.

CRAIG ALEXANDER
After graduating at the top of his class from the renowned SCOTTISH COLLEGE OF TEXTILE in the UK in 1980, he joined JOHN SMEDLEY. He not only revolutionized their items but also implemented various marketing strategies, gaining significant support. During his five-year tenure, JOHN SMEDLEY's sales more than doubled, and for these achievements, he received an award from the British Fashion Council in 1991. He then moved to MARGARET HOWELL to strengthen their knitwear collection. At MARGARET HOWELL, he increased knitwear sales tenfold within five years. Subsequently, he continued as a design consultant for prominent European brands, eventually seizing the opportunity to launch his own brand, CRAIG ALEXANDER, successfully establishing the new knitwear brand "CASH CA" in 1999 with a fresh sensibility.

CASH CA
http://www.cashca.jp/