FASHION /
MEN
April 24, 2015
“KICK THE CITY” Vol. 2: Sneakers for Morning, Noon, and Night in Hawaii | ISETAN MEN’S
ISETAN MEN’S
APPLEBUM Designed the Main Graphic
“KICK THE CITY” Vol. 2: Sneakers for Hawaiian Mornings, Afternoons, and Evenings
The second installment of ISETAN MEN’S’ sneaker shop “KICK THE CITY,” an expression of their love for sneakers, is on display until Sunday, May 10th, at the promotion space on the first floor of Isetan Shinjuku Men's Building. While the previous collection drew inspiration from global fashion capitals, this time, a curated selection of sneakers has been chosen to evoke moments spent in Hawaii, the quintessential resort destination, across morning, afternoon, and evening.
Photographs by SUZUKI ShimpeiText by KAJII Makoto (OPENERS)
Sneakers Shine All Day on Your Travels
The second KICK THE CITY collection centers on Hawaii, featuring sneakers suited for morning, afternoon, and evening wear during a resort getaway. For instance, New Balance, previously associated with London, presents its 996 and 1400 models for the 'afternoon' lineup.
The buyer in charge at ISETAN MEN’S explains, “For afternoons in a resort setting, we envisioned activities like beach excursions, museum visits, or shopping. We’ve selected sneakers that are both comfortable for walking and easy to style.”
Mornings call for soft constructions, perfect for slipping on straight out of bed or for seaside strolls – essentially, shoes that feel comfortable even barefoot. This category includes models from Spring Court, Superga, and Converse.
For evenings, two distinct scenarios are considered: “We offer stylish options for nights out, like at clubs, alongside metallic, black, navy, and grey tones suitable for hotel bars.” The collection presents a contrast between vibrant colorways and sophisticated hues.
Exclusive Superga Models Available Only Here!
Among the highlights are models from the first-ever collaborative project between adidas Originals and ISETAN MEN’S, introduced on OPENERS: the “adidas Originals for ISETAN MEN’S / ZX 700 KTC.” Also featured are the slip-on version of the modern update to adidas Originals' iconic ZX series, the “ZX FLUX SLIP ON,” and the “Stan Smith” with its full twill upper adorned with a striking sublimation print mimicking water reflections.
The exclusive “KICK THE CITY” limited edition from Superga, found in the morning section, boasts a bold design with the Italian and American flags printed on the upper. This season, this particular event is the sole opportunity to purchase it.
Fitting for a concept sneaker shop, JASON MARK, which has been developing high-quality shoe care products in the United States, the home of sneakers, is also available. These are essential items for sneaker maintenance.
Don't miss the main graphic designed by APPLEBUM, depicting sneaker boxes floating in a resort setting. Find your perfect pair at this event.
Isetan Shinjuku
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111 (General Inquiries)
Business Hours | 10:30 – 20:00
http://www.isetan.co.jp/




