Onitsuka Tiger Unveils New Leather Sneakers Designed to Age with Wear at ISETAN MEN’S
FASHION / MEN
March 30, 2015

Onitsuka Tiger Unveils New Leather Sneakers Designed to Age with Wear at ISETAN MEN’S


ISETAN MEN’S


The 1st Basement Floor Men's Shoe Section at Isetan Shinjuku Store is Packed with Events in April!


Onitsuka Tiger's "Wear-to-Age" Leather Sneakers Debut


Spring has truly arrived. The Isetan Shinjuku Store Men's Building's 1st basement floor, a leader in men's footwear trends, will host pop-up events for various global brands and labels throughout April. The first of these, starting April 1st (Wednesday), features "Onitsuka Tiger," which is certainly worth noting.

Photographs by SUZUKI ShimpeiText by KAJII Makoto (OPENERS)




Featuring "Raw Beauty" of Japan with Nume Leather Sneakers


Onitsuka Tiger's "NIPPON MADE" collection, also featured on OPENERS, merges carefully selected materials with the craftsmanship of Japanese artisans. The pop-up shop, running from April 1st (Wednesday) to 7th (Tuesday), is part of Mitsukoshi Isetan's "japan senses" initiative and will showcase "wear-to-age" leather sneakers that develop a unique texture with wear.

The nume leather models, including the Isetan-exclusive "Tiger SLIP-ON DELUXE" and the notable "FABRE NIPPON," utilize vegetable-tanned calf leather. As they are worn, they will age to a caramel hue, and the use of different leather materials in parts will create a unique contrast beyond a simple monochrome change.

Furthermore, stylish finishes like raw edges and an oil treatment give these shoes a simple yet distinctive presence. This new category of footwear, designed for the enjoyment of "aging leather," is something to keep an eye on.

ISETAN MEN'S | Onitsuka Tiger

ISETAN MEN'S | Onitsuka Tiger


Find Your Perfect Pair for Spring


As the Isetan buyer mentioned, "We've planned events featuring light and airy shoes and sandals for April," a variety of events perfect for enjoying spring are scheduled.

In addition to the Onitsuka Tiger event above, starting April 22nd (Wednesday), the "Travelers Week" will be held across various floors of the Men's Building. With "Time in Hawaii" as its theme, a range of events are prepared.

In the men's shoe section, there will be a pop-up shop for "JOJO," produced by the long-established Kyoto footwear maker "Gion Nai-Toh," and a promotion for the explosively popular "Philippe Model." Both will feature exclusive items for Isetan Men's, so be sure to check them out.

Furthermore, the second installment of Isetan Men's concept sneaker shop "KICK THE CITY," which suddenly appeared in March, will run from April 22nd to May 10th (Sunday). It will propose the latest sneakers inspired by styling for time spent in Hawaii, and will also include co-developed sneakers with "Adidas Originals" and the introduction of new brands, making it another unmissable event.

Isetan Shinjuku Store
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111 (General Inquiries)
http://www.isetan.co.jp/

Click here for the official Isetan Men's Facebook