Beautiful People Aoyama Store Hosts a Three-Day "Men's Fair" | beautiful people

beautiful people

This Season's Theme: "LOVE ALL"

Limited-Time Men's Fair at beautiful people Aoyama

The annual men's fair from "beautiful people" will be held for three days only, from Friday, March 27th to Sunday, March 29th, at the brand's Aoyama store. The store, which normally only carries women's items, will feature a full lineup of men's items, including limited editions.

Text by KAJII Makoto (OPENERS)

Fair-Exclusive Items Also Appearing

This season, beautiful people presents a clean and sporty collection inspired by tennis. Created with imagery of long-haired tennis players from the 1970s, such as Björn Borg, the collection allows for a more relaxed approach to styling.

From V-neck knitwear to seersucker blousons and items subtly featuring the original "Chameleon" motif, which debuts this season, the collection is packed with sporty yet preppy pieces. The brand's signature trench coats and rider's jackets are also part of the lineup.

The first 10 male customers who spend over ¥25,000 during the men's fair will receive a complimentary bandana (color cannot be chosen). Additionally, a green version of the short-sleeved check shirt (¥25,920), which garnered attention on the runway, will be released as a limited edition item.

beautiful people Men's Fair
Dates | March 27 (Fri) - 29 (Sun)
beautiful people Aoyama
3-16-6 Minamiaoyama, Minato-ku, Tokyo
Tel. 03-6447-1869
Hours | 12:00 - 20:00 Irregular holidays
http://www.beautiful-people.jp