Material selection that evokes a sense of mode even within sportswear.

──What is the theme/concept for the 2015 Spring/Summer collection?

This season's theme is “HOT HOOD HIPSTER – the eccentric guy of the hot street.” It's a theme that satirizes those who misuse the word HIPSTER. In the collection, we use materials that convey a sense of mode even within sportswear, and create a street feel through sizing. Please pay attention to the original processing of nylon materials and the development of fabrics that seem to fuse sports and mode.

──What were the points you focused on for this season's look shoot, and what should people look out for?

We worked to create a sense of live performance, as if there were a story and a backstory.

──What are the differences in styling, silhouette, and color compared to last year's Spring/Summer collection?

The materials. We focused on tech materials and original processing.

This season's special feature: ultrasonic punching processing.

──What are the key items and key colors?

The key items are those combining modal fabric and tech material. The colors are pale shades.

──What "materials" did you focus on this season?

Materials using ultrasonic punching processing.

──Please tell us about the items, silhouettes, or materials that define "AVALONE."

The sets.

──What supports the brand's creativity?

Inspiration.

＜Main Retailers＞
UNITED ARROWS BEAUTY&YOUTH monkey time Shinjuku (Tel. 03-5363-6422), cannabis (Tel. 03-5766-3014), sullen (Tel. 03-6416-1312)

SuM PR
Tel. 03-6805-0714
http://sum-pr.com/client/avalone