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March 11, 2015
Latest Collection from the Official Brand of the London Underground | ROUNDEL by London Underground
ROUNDEL by London Underground |
Roundel by London Underground
The Latest Collection from the Official London Underground Brand
Last year, marking the 150th anniversary of the London Underground, "Roundel by London Underground" launched its first collection as the official brand of the London Underground. The Spring/Summer 2015 collection is available at DOVER STREET MARKET GINZA, Isetan Shinjuku Men's Building, United Arrows & Sons, Beauty & Youth, WISM, SUPER A MARKET, and LUI’S.
Text by KAJII Makoto (OPENERS)
The Label's Symbol: The "Roundel" Logo
For Londoners, the Underground is an indispensable part of life. "Roundel by London Underground" is a brand that uses the "Roundel," the iconic symbol of the Underground that makes residents proud to live in London, a mecca for street-originated youth culture admired by young people worldwide.
The creative director is Andrew Bunney, who also heads the London-based jewelry brand "BUNNEY" and works as a designer and consultant for various brands. Each season, he presents a collection infused with the essence of London's street culture.
The collection features graphics inspired by London Underground maps and textiles used on its seats. Items such as T-shirts, work shirts, hoodies, and MA-1 jackets blend cultural essence with a contemporary spirit.
Diptrics PR
Tel. 03-3409-0089
ROUNDEL by London Underground
http://www.roundel-london.com