ISETAN MEN'S "White" Promotion by Illustrator Naotaka Yamamoto | ISETAN MEN'S

ISETAN MEN’S

New White Shoes Arrive, Including the "Lottusse" Brand

"White Promotion" by Illustrator Naotaka Yamamoto

Starting March 4th, a "White" promotion featuring Isetan-exclusive models will launch on the B1 floor of the Isetan Shinjuku Men's Building, in the Men's Shoe section. Additionally, until March 10th (Tuesday), the "Shoe Lab" in the same Men's Shoe section will host a pattern order event for "HIROSHI TSUBOUCHI" and an order event for Nibe leather shoes (from cow Nibe leather) by "H?Katsukawa From Tokyo."

Photographs by SUZUKI ShimpeiText by KAJII Makoto (OPENERS)

Spring's "White" Worn by Gentlemen in a British Bar

The visuals for Isetan Men's white shoe promotion feature British gentlemen illustrated by Naotaka Yamamoto. Yamamoto draws inspiration from Matisse's cut-outs, creating unique and colorful works using masking tape.

Styling with White Shoes Takes Center Stage

This series also features five British gentlemen created with masking tape. The unique textures and colors, from the buttons to the check patterns, offer stylish ways to wear white shoes, serving as inspiration for the Spring/Summer season.

The Men's Shoe section showcases white shoes, including those from the new Spanish brand "Lottusse" (from Mallorca). The entire area evokes a spring-like atmosphere.

Pop-Up Events Also Held

The pattern order event for "HIROSHI TSUBOUCHI," where you can order models with sneaker soles, and the order event for Nibe leather shoes (from cow Nibe leather) by "H?Katsukawa From Tokyo" run until March 10th (Tuesday).

Furthermore, starting March 11th (Wednesday), the full lineup of "Regal" hybrid shoes featuring the Boa® system, including four new colors, will be unveiled for the first time. This initial in-store promotion is not to be missed.

Isetan Shinjuku Store
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111 (General Inquiries)
http://www.isetan.co.jp/

Isetan Men's Net
http://www.imn.jp/