FASHION /
MEN
February 6, 2015
LOUNGE LIZARD: A Collection Reflecting the Current Mood within the Brand's Worldview
TOKYO Men's Brands Feature | LOUNGE LIZARD
LOUNGE LIZARD 2015 Spring/Summer Collection
Reflecting the Current Mood in the Brand's Worldview
Each season, LOUNGE LIZARD presents collections that reflect the current mood within the brand's established worldview, without adhering to a specific theme. The world of men envisioned by designer Manabu Yaegashi remains constant.
Text by Makoto KAJII (OPENERS)
Spiced with the Aura of UK Rock Musicians
──What is the theme/concept for the 2015 Spring/Summer collection?
While maintaining a tight, sharp, masculine style, this season we've incorporated some looser tops. We're capturing the current trends while ensuring we don't break from the LOUNGE LIZARD worldview.
──What were your focus points and what should people pay attention to in this season's lookbook shoot?
We focused on proposing a wide range ofコーディネート and creating an atmosphere that evokes the essence of UK rock musicians.
──What are the differences in styling, silhouette, and color compared to last year's Spring/Summer collection?
I believe it has a stronger street feel than last year – not Japanese street style, but rather European street fashion. This is symbolized by elements like wide-brimmed hats and slightly looser hoodies.
──What is the key look (coordination) for this season?
This look here.
──What are the key items and key colors?
Leather jackets and tailored jackets are the key items. The key colors are black, navy, and white.
──What "materials" did you focus on this season?
We paid particular attention to the texture of crisp woven fabrics, cut-and-sew items, knits, and the finish of the denim.
──Please tell us about the items, silhouettes, or materials that are synonymous with "LOUNGE LIZARD."
Both the tailored jackets and denim pants feature a tight silhouette. For the tailored jackets, we use gabardine from Italy's Loro Piana. The denim pants, due to their tight fit, incorporate stretch materials.
──What supports the brand's creativity?
Our colleagues, encompassing everyone involved with LOUNGE LIZARD, including our customers. We strive to uphold the brand's reputation by never being self-indulgent, by meeting expectations, and by exceeding them in a positive way.
<Main Retailers>
Isetan Mitsukoshi, nano・universe, ZOZOTOWN, and other select shops nationwide.
LOUNGE LIZARD
Tel. 03-5466-9966
http://loungelizard.jp/


