Offering the full VIRI-DARI lineup

VIRI-DARI deserta offers a collection of casual wear, relaxing wear, and living lines for discerning men and women aged 20 to 40 who enjoy both their professional and personal lives.

With this renewal, the Nakameguro flagship store has been renamed "VIRI-DARI nakameguro" from pumpkin tracks. It will carry the full lineup of men's, women's, and home collection (towels).

Furthermore, six ambassadors, including professional freediver Ryuzo Shinomiya, who has a deep connection with the brand, and akko from My Little Lover, will be welcomed to communicate the brand's initiatives and aspirations.

Concept: "Let's embark on a journey this summer. Treasures await."

This season's men's collection, themed "SURF & TRIP," proposes an open style perfect for a conscious lifestyle. It features items focused on global surf spots and a diverse range of clothing with carefully selected fabrics and products for comfortable wear in surf towns and by the sea.

Continuing from last spring/summer, we will also offer outerwear, shorts, and cut-and-sew items made from cotton cultivated through the "Tohoku Cotton Project." These pieces blend a touch of trendiness, which was previously absent in organic products.