Steven Alan Hosts Pop-Up Shops for "buddy" and "BATONER"

Steven Alan

A Notable Brand Focused on “MADE IN JAPAN” Arrives

Pop-up Shops for “buddy” and “BATONER” to be Held

Two brands are launching pop-up shops at Steven Alan Tokyo in Shibuya, Tokyo. The notable brand “buddy,” now in its third season since its debut, and “BATONER,” a knitwear brand that carries on techniques now nearly extinct in Japan, will be featured.

Text by KAJII Makoto (OPENERS)

Find Your “buddy” – A Companion for Life

“buddy” offers items focused on “make happy” and “made in Japan.” While the brand’s shoes are particularly popular, this event highlights their bags (¥8,100–¥15,660).

They will offer two styles for women in eight colors each, and two styles for men in two colors each. Additionally, shirts (¥10,584) from “BUDDY WEAR,” scheduled for release this autumn, will be available for pre-sale. This is a chance to find items that embody the brand name's meaning: “buddy” or companion.

Focus on the Newly Debuted Menswear

Concurrently, from Thursday, January 29th, the pop-up shop “THE KNIT BAR FROM BATONER JAPAN MADE” by Japanese knitwear brand “BATONER” will also be held.

This brand maintains high quality by producing in a unique region (Yamagata) where all processes, from raw materials to finishing, can be managed through close collaboration. Womenswear launched in Spring/Summer 2013, followed by menswear in Fall/Winter 2014-15.

This event will feature a wide selection of men's items, showcasing the appeal of Japanese craftsmanship.

buddy pop-up shop
THE KNIT BAR FROM BATONER JAPAN MADE
Period: Ongoing until Monday, February 9, 2015

STEVEN ALAN TOKYO
Park West Square 2 B1F, 1-19-11 Jinnan, Shibuya-ku, Tokyo
Tel. 03-5428-4747
Hours: 11:00–21:00

http://www.stevenalan.jp/