EVERLAST's 2015 Spring/Summer Collection: The "Invincible" Brand | EVERLAST

EVERLAST
A Boxing Brand with Over 100 Years of History from N.Y.C.

The "Invincible Brand's" 2015 Spring/Summer Collection

The brand concept is "Essence of Fighting Spirits."—EVERLAST crafts workout wear based on the principle of creating apparel for the solitary man who strives to become stronger, and continues to shine. They propose workout wear that the mature man desires when embarking on another kind of battle.

Text by KAJII Makoto (OPENERS)

Dramatically Expressing the Lives of Those Who Navigate Modern Life with Toughness

Everlast, the brand that has supported countless boxing world champions, began its success story with a single, "highly durable headgear made to withstand intense training and movement," which was custom-made by Golomb, the son of a swimsuit tailor living in the Bronx, for a friend who was an unknown boxer.

That unknown boxer was none other than Jack Dempsey, who would later become the world heavyweight champion. Since then, Everlast has supported many titleholders, including legendary world champions like Sugar Ray Robinson, Muhammad Ali, Joe Frazier, and Mike Tyson, becoming synonymous with strong men.

EVERLAST | 2015 Spring/Summer Collection

While known for items like boxing trunks, boxing gloves, and training wear, this collection expresses the brand's evolution from a boxing brand by showcasing a fusion of modern, structured forms and a primal sensibility that inspires self-motivation, presented as workout wear that can also be styled for the street.

Available at:
Ron Herman (http://ronherman.jp)
Journal Standard (http://journal-standard.jp)
United Arrows (http://www.united-arrows.jp/index.html)
Dice & Dice (http://www.dicexdice.com)

EVERLAST

http://www.everlastcollection.com