A fusion of luxury mode, classic, and street

Designers Simon and Ariel Ovadia, the creative force behind OVADIA & SONS, were born in Brooklyn. They honed their skills from a young age within a family business specializing in children's clothing, and founded their brand in 2010. They also served as creative directors and designers for the York Street label of "J.PRESS" until 2013, leading the American menswear scene. Their meticulously crafted products, including tailored items, sportswear, shoes, and accessories, feature classical designs that are nonetheless clean and contemporary.

This season, the designers express the current New York standard through styling that exquisitely blends their individual sensibilities for "luxury mode," "classic," and "street."

"MY N.Y. LIFE at ISETAN MEN’S" -ACE HOTEL- at Isetan Shinjuku is an event spotlighting New York's latest "fashion, food, and culture." Under the curation of "ACE HOTEL NYC," a Midtown Manhattan hotel, the event space is transformed into a fictional hotel where various brands representing contemporary New York will open in-shop boutiques.