MARGARET HOWELL | 'HOUSEHOLD GOODS' New Exhibition & Pop-Up Store Held
FASHION / MEN
December 16, 2014

MARGARET HOWELL | 'HOUSEHOLD GOODS' New Exhibition & Pop-Up Store Held


MARGARET HOWELL


Experience both new product displays and the shop space.


New Product Exhibition & Pop-Up Store for "HOUSEHOLD GOODS"



MARGARET HOWELL presents "HOUSEHOLD GOODS," a line of home products, furniture, and loungewear. From October 30th, a pop-up store featuring this line, which will launch new products this autumn and offer key items for sale, will be held at aiiima on the 8th floor of Shibuya Hikarie.



Text by KAJII Makoto (OPENERS)




Ercol's "STUDIO COUCH" Debuts!



"MARGARET HOWELL HOUSEHOLD GOODS" combines original items born from Margaret Howell's functional and design-driven lifestyle with carefully selected pieces.

This "HOUSEHOLD GOODS NEW PRODUCTS EXHIBITION & POP-UP STORE" will feature new and classic products, including the "STUDIO COUCH" from Ercol, specially ordered with custom wood finishes and fabrics. The 2015 calendar will also be introduced.


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The "STUDIO COUCH" from Ercol is a special order from Margaret Howell, continuing a collaboration that began with its revival in 2004. This piece is a long sofa version of the original, first released in the 1950s, which remains a rare find in the vintage furniture market.



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MARGARET HOWELL HOUSEHOLD GOODS
NEW PRODUCTS EXHIBITION & POP-UP STORE
Dates | October 30 (Thu) - November 5 (Wed)
Hours | 11:00 - 20:00 (until 17:00 on the final day)
Venue | Shibuya Hikarie 8F, aiiima Space 1 & 2
2-21-1 Shibuya, Shibuya-ku, Tokyo
http://www.hikarie.jp/

MARGARET HOWELL
http://www.margarethowell.jp