Releases Planned for October, November, and December This Year

The "adidas Originals = PHARRELL WILLIAMS" line, distinguished by the "=" symbol, features adidas Originals' Trefoil logo alongside iconic Three Stripes. In this design, two of the stripes are replaced by bold equals signs, with the third stripe bearing the name "Pharrell Williams." The concept of "equality," central to this collaboration collection and its products, is Pharrell's idea.




The first limited edition items consist of two iconic adidas pieces. The classic leather track jacket is characterized by its contrast-colored Three Stripes.

The other is the pure "Stan Smith" shoe. Both items are presented in a bold, monochrome palette of three colors: blue, red, and black.

This initial product release is available at select sneaker boutiques and concept stores worldwide, with three additional product packages scheduled for release in October, November, and December 2014.

Domestic Retailers
Bodega And A Limited Concept Shop (Tel. 03-5428-6720), DICE & DICE (Tel. 092-715-4505), DOVER STREET MARKET GINZA (Tel. 03-6228-5080), mita sneakers (Tel. 03-3832-8346), Styles DAIKANYAMA (Tel. 03-6415-7722), UNITED ARROWS & SONS (Tel. 03-3479-8180),
UNDEFEATED TOKYO (Tel. 03-5772-2680), UNDEFEATED SHIZUOKA (Tel. 054-253-1667)


adidas Group Customer Service
Tel. 0120-810-654 (Weekdays 9:30-18:00, excluding weekends and holidays)