FASHION /
MEN
April 8, 2015
Chapter 6: Interview with President Fabio Borrelli
Chapter 6: An Interview with President Fabio Borrelli
A Hub for Communicating the LUIGI BORRELLI Lifestyle
To commemorate the opening of the LUIGI BORRELLI store in Roppongi Hills, President Fabio Borrelli and Head of Merchandising Antonella Ricevuti visited Japan from Naples. To conclude our special feature on LUIGI BORRELLI, we sat down with Mr. Borrelli for an interview.
Photo by Jamandfix
We Want to Focus on Every Item
Congratulations on the opening of the LUIGI BORRELLI store in Roppongi Hills.
Fabio BorrelliWe are delighted to have opened in Roppongi, one of Japan's most sophisticated districts. I also like the interior, which is similar to our Milan store, and it has turned out to be a space where customers can better appreciate our products. We plan to open more stores in places like Dubai in the future.
What items would you most like customers to see?
Fabio BorrelliWe particularly want you to see our suits, jackets, and trousers. Although they haven't been officially introduced in Japan before, we hope you will enjoy the comfort that comes from the extensive handcraftsmanship unique to Borrelli. We have also prepared a wide selection of "Luxury Vintage" items that are easy to wear for casual occasions, so please take a look.
Our "LUIGI BORRELLI Special Feature" began with an introduction to the history of LUIGI BORRELLI. What did you inherit from your father, Luigi?
Fabio BorrelliWhat has been passed down through generations, from my grandmother's time to my father's, is undoubtedly exquisite handwork. And since I took over the family business, I have focused on the quality of materials and modernity, expanding our wardrobe while putting effort into every single item.
For Men Who Are Sensitive and Refined
In Japan, Italian men are often featured as fashion icons. Why do you think people are drawn to the way Italian men dress?
Fabio BorrelliOf course, not all Italian men are stylish (laughs), but the Italians I know have passion. At Pitti Immagine Uomo, the world's largest menswear trade show, I sometimes feel that Japanese and Italian men are similar. Compared to Americans and Germans, they are the best at dressing. And I believe they share a sensitivity and refinement towards trends.
What are your thoughts, Ms. Ricevuti (pictured right), as the head of product merchandising?
Antonella RicevutiJapanese and Italian men have similar body types. Both have an image of sophistication, but I feel that Japanese men possess something more spiritual.
Regarding quality, Japan has demanding customers and a national character that is persistent and doesn't give up. By engaging with the Japanese market, we have a lot to learn ourselves.
Could you share a message with us, Mr. Borrelli?
Fabio BorrelliI believe that in 10 years, Japanese men will be seen as attractive by us Italians. There are many customers here with such a high level of sensitivity.
When customers spend their money, they look closely at the quality of the product. We will always strive to provide satisfactory products and services.
Thank you very much.