DJUAL | Unveils "G01," a Revolutionary Celluloid Frame That Defies Convention

DJUAL

An eyewear brand declaring, "Changing Japan's eyewear industry and bringing the future to manufacturing!"

Introducing the revolutionary celluloid frame "G01"

The world's first hinge-less celluloid frame, carved from a single sheet of celluloid and press-molded!──Celluloid, the oldest plastic material mass-produced in the world, is being re-evaluated for eyewear due to its firm texture and vibrant luster. Challenging the limits of this material is DJUAL, an eyewear brand founded in 2010 by designer Ryu Gunu. Expectations are high for the unprecedented comfort and fit of the celluloid eyewear "G01".

Text by KAJII Makoto (OPENERS)

Winner of the "Eyewear of the Year 2014" Grand Prix in the Sunglasses category

Eyeglasses require hinges to fold. For celluloid frames, retro designs are the norm… Overcoming these conventions of the eyewear industry with ease, the "G01" celluloid eyewear is a groundbreaking creation, achieving what was previously impossible with plastic frames.

The designer's innovative vision, combined with the skills of seasoned artisans in Sabae, Fukui—a pride of Japan—and advanced manufacturing techniques, has resulted in eyewear with a beautiful, object-like form that fully leverages celluloid's unique properties, balancing hardness and elasticity.

Eyewear Realized by Top Artisans Who Bring Designs to Life

The brand name "DJUAL" is a coined word meaning "duality," embodying the concept of achieving a "beautiful balance" in all elements: the makers and wearers of eyewear, design and function, price and value, and even the artisans, factories, and retailers involved. While focusing on celluloid, DJUAL has acquired numerous patents through its unique development approach and is gaining attention primarily in high-end eyewear boutiques.

The "G01" eyewear features a hybrid construction, composed of two main parts: the celluloid frame and titanium metal components that hold the lenses. Its floating structure, suitable for both eyeglasses and sunglasses regardless of lens type, enhances frame stability. Additionally, the use of shape-memory resin for the nose pads contributes to long-lasting comfort.

With adjustable fitting to accommodate all face widths, the "G01" offers a chance to transform your look this season with its beautifully curved, three-dimensional form.

DJUAL
Tel. 03-6796-3201
http://www.djual.jp/