NIKE | NikeLab Opens at DOVER STREET MARKET GINZA

NIKE

Japan's First Retail Space Linking Online, Digital, and Physical Stores

NikeLab Opens at DOVER STREET MARKET GINZA

NikeLab DSM GNZ, Japan's first NikeLab retail space, serves as a bridge between online stores, digital platforms, and physical locations in an unprecedented way, offering consumers a place to experience Nike's latest innovations. It opens on July 19 (Saturday) at DOVER STREET MARKET GINZA.

Text by KAJII Makoto (OPENERS)

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The concept of NikeLab is 'less is more'.—NikeLab locations worldwide are designed with Nike's core design principles of lightness, functionality, and modularity in mind. Fixtures, building materials, and the functionality of each space are conceived to minimize environmental impact.

At "NIKELAB DSM GNZ," a special assortment exclusive to NikeLab will be available, including the black version of the Nike + R.T. Air Force 1 collection.

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