COREDO Muromachi 3 | An Invitation to an Eyewear Talk Show with Yoshimasa Hoshiba
FASHION / MEN
April 24, 2015

COREDO Muromachi 3 | An Invitation to an Eyewear Talk Show with Yoshimasa Hoshiba


An Invitation to the "COREDO Muromachi 3" Opening Commemorative Event!


Fashion Director Yoshimasa Hoshiba to Appear


Eyewear Talk Show to be Held at "POKER FACE TOKYO TRADITION"


A talk show on fashion eyewear, focusing on "Giorgio Armani Eyewear," will be held on Saturday, April 26th, at "POKER FACE TOKYO TRADITION," an eyewear shop located in the newly opened commercial building "COREDO Muromachi 3" in Nihonbashi. Fashion Director Yoshimasa Hoshiba will be the guest. OPENERS readers are invited to this event, with 20 pairs (40 people) selected.



Text by IWANAGA Morito (OPENERS)




Yoshimasa Hoshiba Explores the Philosophy of Italian Design Eyewear



Giorgio Armani Eyewear is a leading Italian eyewear brand. It embodies supreme minimalism, characterized by a timeless aesthetic that never feels dated. While honoring the design heritage of eyewear, it consistently presents a fresh impression by elevating it with originality, thereby transcending time.

To commemorate the opening of "COREDO Muromachi 3" in Nihonbashi, a talk show on fashion eyewear, centered on Giorgio Armani Eyewear, will be held.


COREDO Muromachi 3 | Invitation to an Eyewear Talk Show by Yoshimasa Hoshiba 02

The venue, "POKER FACE TOKYO TRADITION," is a new concept eyewear shop that uniquely curates high-quality eyewear and accessories, embodying the essence of Japanese craftsmanship. It offers a wide selection of rare items, in collaboration with production areas such as Sabae City in Fukui Prefecture.
Within the store, designed with "culture" as a keyword, creating a mood that is both calm and open, there will be exhibitions on the manufacturing process of handmade glasses and events for general participation.




The guest for the event is Yoshimasa Hoshiba, the editor-in-chief of "Sette Mari," a magazine for mature men and women who enjoy cruising, and a fashion director active in various media. Having been exposed to clothing and fashion from a young age in his family's tailoring business, Hoshiba was captivated by Giorgio Armani's manufacturing philosophy, design perfection, and all that it entails during his teenage years. He has been a long-time admirer of Giorgio Armani Eyewear, even purchasing multiple pairs in a single season.

What will Hoshiba-san discuss at this particular time, just as the second issue of "Sette Mari" has been released? It is sure to be an insightful talk, blending his passionate admiration for Giorgio Armani Eyewear with precise coordination advice.

Furthermore, we are inviting OPENERS readers to this talk show, with 10 pairs (20 people) for each session. At the end of the talk show, an exhibition in a reception style is also planned. We hope you will enjoy interacting with Hoshiba-san.

20 Pairs (40 People) Invited to the "Fashion Eyewear Talk Show" (10 Pairs/20 People per Session)!

"Japanese Craftsmanship and Italian Design"
Guest | Yoshimasa Hoshiba
Date | Saturday, April 26, 2014
Time | 1st Session 2:00 PM / 2nd Session 4:00 PM
Venue | POKER FACE TOKYO TRADITION
1-5-5 Nihonbashi-Muromachi, Chuo-ku, Tokyo, 3F, Coredo Muromachi 3
Tel 03-3277-6003

Application Deadline | Friday, April 11, 2014, until noon


Applications are now closed.
Thank you for your many applications.

*Winners will be notified via email. Winners must reply to the email with the subject line unchanged, including all necessary information. Please note that failure to reply by the deadline will render the entry invalid.

Yoshimasa HOSHIBA
Editor-in-chief of "Sette Mari." He created trends at various men's magazines such as "LEON" and "Oceans" before becoming an independent fashion director. He is also active on television programs with segments such as "Transforming People" and "Fashion Check." He is also the main personality of the TOKYO FM radio program "SEIKO ASTRON presents World Cruise." Since autumn 2013, he has served as the editor-in-chief of "Sette Mari," a lifestyle magazine targeting mature men and women who enjoy cruising. His activities extend beyond media, encompassing newspapers, television, magazines, radio, events, and brand production. It is said, "Behind every hit, there is Hoshiba."