Steven Alan | New Label "YAECA PARK" with YAECA Launches
Steven Alan
A Collaboration Label Between "YAECA" and "Steven Alan" is Born
The New Label "YAECA PARK" Launches
YAECA PARK, a new label from YAECA, which focuses on creating "simple, long-lasting everyday wear," and the popular New York-based brand Steven Alan, has launched. It will be available from late March at Steven Alan Tokyo, Shinjuku, and Osaka.
Text by KAJII Makoto (OPENERS)
Inspired by New York's Central Park
The brand name "PARK" was inspired by the image of strolling through New York's Central Park, where Steven Alan's flagship store is located. With a concept of "the essential wardrobe" that evokes the atmosphere of New York, the collection, primarily consisting of apparel, will launch for both men and women this season.
The first Spring/Summer collection features a variety of items, including cute sweatshirts with Ken Kagami's signature rough-drawn illustrations.
YAECA's signature comfort shirts and trench coats are reinterpreted with Steven Alan's unique perspective. Additionally, items like men's pajama shirts and women's coat dresses will incorporate YAECA's archive fabrics, showcasing a range of unique creations.
PAJAMA SHIRT
Men's Items
PAJAMA SHIRT ¥19,000 (all prices exclude tax)
PRINT SWEAT ¥22,000
STRETCH EASY PANTS ¥19,000
NYLON BAL COAT ¥52,000
Women's Items
COMFORT SHIRTS (NYLON/NAVY) ¥21,000
COMFORT SHIRTS (COTTON/CHECK) ¥18,000
LONG COAT DRESS (STRIPE) ¥35,000
WIDE TAPERD DENIM (NAVY) ¥19,000
YAECA
Launched in 2002. With the keyword "logically simple," YAECA proposes daily wear that remains standard by considering the relationship between environment, lifestyle, and their surroundings, and translating this into design.
http://www.yaeca.com/
Steven Alan
Founded in New York in 1994. The brand offers simple, comfortable items and styles based on a twist on American traditional and authentic American casual wear. In addition to its own brand, it also offers select items carefully chosen from around the world with an excellent aesthetic sense. It officially launched in Japan in 2013.
http://www.stevenalan.com/