FASHION /
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November 26, 2014
Enharmonic TAVERN | 2014 Spring/Summer Collection
Enharmonic TAVERN
A style that coexists with respect for and an antithesis to the classics.
Relaxed wear for adults with a sense of reality.
Founded in 2010, "Enharmonic TAVERN" is a brand by the creative collective "Enharmonic." It advocates for European post-couture, presenting the next evolution in clothing creation beyond current methods and techniques. We draw attention to its new style, which harmonizes respect for the classics with an antithetical approach.
Text by KAJII Makoto (OPENERS)
The concept: "Strong will," from the flower language of the Queen of the Night.
──What was the theme/concept for the Spring/Summer 2014 collection?
The sun sets and the moon rises. Light shines on what was in the shadows, hidden behind. The era of the moon is dawning. Even when the sun is lost and darkness envelops, the "Queen of the Night" (Duchmans pipe cactus), a flower that blooms faithfully under the moonlight, embodies "strong will" in its flower language. This collection carries a message of antithesis to the overproduction and overconsumption of energy and goods.
──What points did you focus on, and what should people look out for in this season's lookbook shoot?
We focused on proposing styles that can be enjoyed by people in their 30s and 40s.
──What are the key looks (coordinates) for this season?
As relaxed wear for adults, we've incorporated a sporty feel with drop-shoulder shirts, cut-and-sew tops, and stretch nylon materials, creating a lighter aesthetic.
──What are the key items and key colors?
Our nylon stretch suits achieve a sleek silhouette while being finished as daily wear that is stress-free and wrinkle-resistant.
The key color is the beautiful off-white of the "Queen of the Night" (Duchmans pipe cactus). This is complemented by pale beige and pale gray, creating a gradation of off-white.
──What are you currently noticing in the fashion scene?
It's interesting to see a new generation of adults who don't directly emulate Ivy or preppy styles.
──What are your personal goals for 2014, both professionally and privately?
I believe this will be a year of new leaps for Enharmonic TAVERN. We aim to continue our sincere craftsmanship without wavering, resonating with a wider adult audience.
＜Main Retailers＞
Please refer to the HP below.
http://enharmonictavern.jp/lower.php#shoplist
Inquiries
Porta PR
Tel. 03-5794-8278
www.portapr.jp
phoneme
Tel. 0564-64-0585
www.enharmonictavern.jp