uniform experiment | Spring/Summer 2014 Collection

uniform experiment | 2014 Spring/Summer Collection

A Refined and Clean Collection

Its Own "NAVY"

uniform experiment is a menswear label from SOPH.co.,ltd., driven by a free-spirited approach unbound by convention. Each season's keyword focuses and amplifies the brand's unique expression, leading to the development of unparalleled products. This season is no exception.

Text by KAJII Makoto (OPENERS)

The Season's Keyword: "U.E.NAVY"

—What is the theme/concept for the 2014 Spring/Summer collection?

The uniform experiment 2014 Spring/Summer collection unfolds under the theme of "U.E.NAVY."
We've crafted a gradient from navy to blue using a variety of materials. While embracing relaxed fabrics and silhouettes, the collection maintains a sense of tension, presenting a refined and clean aesthetic.

—What are the key items?

Key items include a set of camouflage-patterned pieces—such as suits, shirts, and shorts—rendered in navy tones, outerwear like military-inspired mod coats and MA-1 jackets, and the popular reversible M65 jacket.

—What "materials" were you particular about this season?

Please also look out for our series of setups, shorts, and shirts featuring original uniform experiment prints on botanical floral patterns that evoke a resort feel suitable for spring and summer, as well as items made from pile and seersucker fabrics.

Major Retailers
http://www.soph.net/dealer/

Inquiries
SOPH.
3-34-10 Jingumae 1F, Shibuya-ku, Tokyo
Tel. 03-5775-2290
Hours | 12:00–20:00
http://www.uniformexperiment.jp/