SOPHNET. | Spring/Summer 2014 Collection

SOPHNET. | SOPHNET.

A Color Palette Inspired by the World's Biggest Football Tournament

Embrace Spring/Summer with Diverse Camouflage Patterns

Music, art, industrial design… essences drawn from various aspects of our daily lives. SOPHNET. synthesizes these elements into a cohesive fashion statement, offering a comprehensive collection that embodies the essential components of contemporary menswear, from street and outdoor styles to traditional influences. We focus on the latest collection from SOPHNET.

Text by KAJII Makoto (OPENERS)

The Foundation: "AUTHENTIC"

—What is the theme/concept for the Spring/Summer 2014 collection?

Building upon the "AUTHENTIC" theme we've consistently pursued for several seasons, this collection features a diverse exploration of camouflage patterns.
In celebration of the world's premier football event, a colorful lineup inspired by the team colors of strong nations adds vibrancy to the collection.

—What are the key items and key colors?

Key pieces include cut-and-sew items with camouflage overprints on basic panel borders, a series of shirts and shorts featuring original graphics inspired by vintage aloha patterns, and indigo shirts and cut-and-sew items with discharge printing.

Key Retailers
http://www.soph.net/dealer/

Inquiries
SOPH.
3-34-10 Jingumae, Shibuya-ku, Tokyo 1F
Tel. 03-5775-2290
Hours | 12:00–20:00
http://www.soph.net/