To Commemorate BEAUTY&YOUTH's 5th Anniversary, a Masterpiece is Reborn!

G-SHOCK, a globally acclaimed product born in Japan, has forged a new sense of value. Among its many offerings, the analog-digital "AWG500" series, which presented a unique challenge in achieving shock resistance, stands apart with its retro-futuristic aesthetic.

The "G-SHOCK for BEAUTY&YOUTH" AWG-M500 SPECIAL EDITION boasts an all-black color scheme, achieved through the intricate IP (Ion Plating) process, a high-difficulty technique that enhances resistance to rust and scratches, extending even to the metal components. Naturally, its internals are befitting of this latest collaboration, featuring Tough Solar for charging with minimal light and the ability to receive standard radio waves from five global stations, ensuring precise timekeeping. Additional features, such as the full auto-calendar and world time for 48 cities, are equally impressive.

The pre-release event on November 2nd (Wednesday), starting at 7 PM, will feature a DJ set by DARUMA, a riding performance by the BMX team 430, catering, and fashion snaps by fashion magazines, promising a rich experience.