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Woolrich | A Forever Piece: A Feature on Woolrich's New Arctic Parka

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February 13, 2015

Woolrich | A Forever Piece: A Feature on Woolrich's New Arctic Parka

Woolrich

America's Oldest Outdoor Brand, WOOLRICH: The Ultimate Piece

Introducing the "New Arctic Parka," Further Evolved

The history of Woolrich is, in many ways, the history of American casual wear. Its solid reputation is built upon its origins as America's first wool mill and its unwavering commitment to craftsmanship. The iconic "Arctic Parka," introduced in 1972, is Woolrich's signature piece. It has a history of protecting men working in environments as cold as -40°C. In 2010, this "Arctic Parka" was modernized with a slimmer fit. Its exquisite sizing, suitable for both on and off-duty wear and flattering to Japanese physiques, garnered overwhelming support from discerning buyers and became a bestseller. This season, the "New Arctic Parka" has evolved even further. The jacket plus New Arctic Parka style reaches new heights.—

rumors | To the online store

This year's "New Arctic Parka" is different!

The 2012 "New Arctic Parka" is different!

Woolrich's "New Arctic Parka," a masterpiece down jacket that sells out upon arrival. In 2012, it returns, even more refined and perfected. Where could there possibly be room for evolution in the "New Arctic Parka," already considered the pinnacle of a "down jacket for a lifetime"?

2011 Archive

Woolrich 2011 01

2011 Chapter 01
In 2011, it was available in a total of 6 colors, including two new shades. Also, pay attention to the capsule collection!
Last year, in its special 180th anniversary year, Woolrich's "Arctic Parka" was renewed for the first time in 38 years and made a triumphant return. This historic masterpiece became explosively popular, selling out immediately upon arrival at select shops and department stores.
This year, the "ultimate autumn/winter outerwear," the "New Arctic Parka Short," is available from XS to L sizes. The new colors, Faded Black and Tundra Grey, are already creating a buzz.

Woolrich 2011 02

2011 Chapter 02
Discussing Woolrich's "New Arctic Parka"
Woolrich, said to be America's oldest brand, celebrated its 180th anniversary last year. It's a brand to watch, supported for its tradition, quality, and its grounded, warm yet modern image. Pictured above is the shorter "New Arctic Parka Short." Its versatility for both on and off-duty wear, and its exquisite sizing that suits Japanese heights and builds, is something you should experience firsthand. This timeless new masterpiece is a lifetime investment piece that every man should own.

Woolrich 2011 03

2011 Chapter 03
Latest Street Style from Italy!
The "Arctic Parka," born in 1972, is Woolrich's signature long-selling item. Last year, it was renewed as the "New Arctic Parka," available in both long and short lengths. In Japan, the "New Arctic Parka Short" was a huge hit, and this season it gains even more attention with the addition of new colors, Faded Black and Tundra Grey. This time, we ventured to Milan, where the "New Arctic Parka" is also a major hit.

2010 Archive

Woolrich 2010 01

2010 Chapter 01
Woolrich's Historic Masterpiece: A Down Jacket for a Lifetime!
Woolrich, America's oldest brand, celebrates its 180th anniversary this year. It's a brand currently drawing significant attention for its tradition, high quality, grounded craftsmanship, and its warm yet modern image. In particular, the "New Arctic Parka," a historic masterpiece down jacket renewed and modernized for the first time in 38 years, is highly coveted. While available in short and long lengths, this feature focuses on the short version.

Woolrich 2010 02

2010 Chapter 02
Editor-in-Chief of a Major Magazine and a Sharp Buyer Speak
On the Excellence of the New Arctic Parka!
Hear from Mr. Hata, Editor-in-Chief of "Begin," Mr. Kojima, Editor-in-Chief of "Men's EX," and Mr. Watanabe, the Authentic Casual Buyer from the 7th floor of Isetan Shinjuku Men's Building, as they discuss the merits of the New Arctic Parka. As professionals who have observed the world of casual wear for many years, their every word carries weight. Their comments, from both a fashion and quality perspective, highlight the brilliance of the New Arctic Parka.

This 2012 version of the "New Arctic Parka" is also available on the web shop "rumors"!

rumors | To the online store