Editor Hata of "Begin" Speaks—
The reborn “Extreme Down (gokusen )is what we're focusing on.

While fast fashion is booming, we don't want to forget the joy of appreciating good things slowly. For that, the items themselves must be tough, long-lasting, rugged, and functional. This Arctic Parka promises exactly that—a lifetime of quality. Its romantic origin, developed in 1972 for pipeline construction in Alaska, also appeals to the male spirit. In "Begin," we call such robust outerwear "Extreme Down" (short for extreme-climate down) and pay attention to it. This season, with its first renewal in 38 years, the down volume has been reduced by about 20% (compared to our brand's previous models), and the silhouette has been refined to be slimmer. While maintaining its authentic construction, it's gratifying that it has been reborn with specifications suitable for urban wear.

The December issue of "Begin," released on October 16th, will feature an in-depth look at this reborn “Extreme Down.”

Editor Kojima of "Men's EX" Speaks—
It's a "modernization" that Japanese people will appreciate!

Did you know that this rugged, heavy-duty outerwear, born in the US, has become a staple among stylish Italian fashion industry figures? Despite its overtly outdoor appearance, it's highly favored not only for its exceptional warmth but also for the simple reason that it "fits seamlessly into outfits." This season, Woolrich's Arctic Parka, after 38 years, has undergone a model change, and Japanese buyers are taking notice! The reason is simple and clear: it now fits the size that Japanese people, who have a deep affection for European brands, can wear and look good in. Above all, outerwear favored in a country with a strong aesthetic sense now fits Japanese wearers comfortably, requiring no further explanation.
We predict a major breakthrough in Japan too!

The November issue of "Men's EX," currently on sale, features a series titled "Sinc1830 Evolved Woolrich."

Within this selection, we considered Woolrich, a long-established brand, to be indispensable. The Arctic Parka, in particular, refined after 38 years, is a highlight. This is not merely a reproduction; it has been reborn with contemporary value added to its sizing, design, and color palette. Its renowned cold-weather protection, durability, and water repellency, backed by the tradition of a long-standing brand, are outstanding. Furthermore, its basic design ensures exceptional versatility. The comfort is also superb, making it perfect for our Men's Building customers.

Many of our customers prefer a slimmer fit, and suits are also predominantly tailored, so this parka's sizing is perfectly balanced. We hope you will consider it not only for casual wear but also as commuter attire over suits and jackets.

In addition to the Arctic Parka, we also offer the Ranch Coat (180th anniversary, limited to 180 pieces worldwide) and the Charlie Brown Coat. We encourage you to first try on the Arctic Parka and experience its excellence for yourself.

List of Stores | Le Dome EDIFICE Marunouchi Store Tel. 03-6212-2460 / BEAMS F Tel. 03-3470-3946 / B’2nd. Jinnan Tel. 03-3770-2921 / Lui's Shibuya Parco Store Tel. 03-3477-8711 / Isetan Men's Building 7F Authentic Casual Wear Tel. 03-3352-1111 / Ginza Mitsukoshi 7F Authentic Casual Tel. 03-3562-1111

Supremes Inc.
Tel. 03-3584-1919