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March 12, 2015
Continuer: Reinterpreting Ray-Ban's 90s Metal Series
Continuer
Five styles from the 90s metal series, originally produced then, will be sold in limited quantities.
Reinterpreting Ray-Ban's 90s Metal Series
While eyewear brand Ray-Ban is known for iconic models like the acetate-framed "WAYFARER" and the combination "CLUBMASTER," Continuer is focusing this season on its 1990s metal series. "90's Ray-Ban," a special autumn/winter item proposed by Continuer, will be released on Saturday, October 5th.
Text by KAJII Makoto (OPENERS)
The Ray-Ban History, Beginning with the Teardrop
In 1920, U.S. Army Air Corps Lieutenant Colonel John Macready suffered severe eye damage from UV rays during his transatlantic balloon crossing. His request to Bausch & Lomb for "sunglasses that would reliably protect the eyes and be elegant" led to the start of Ray-Ban in 1937. The first model created was a teardrop with gold metal frames and green lenses, which became the prototype for classic metal frames.
U.S. Air Force pilots quickly adopted them. However, during World War II, a photograph of General Douglas MacArthur wearing these sunglasses upon landing on a beach in the Philippines appeared in American newspapers, captivating people across the nation.
Then, 62 years after the brand's establishment, in December 1999, Bausch & Lomb sold the Ray-Ban brand's management rights to Luxottica Group (Italy). Since then, Ray-Ban products have been manufactured in Italy or China, rather than the United States.
All five limited-edition models feature reinforced glass lenses.
Early Ray-Ban models up to the 1960s had no "BL" initial sandblasting on the lenses (※Sandblasting refers to marking the part connecting the temple and rim—the hinge—by spraying fine particles like sand). 1970s models sometimes had the BL sandblasting at a 90-degree angle, or only the BL sandblasting without the white RAY-BAN print. Those with BL sandblasting at the top of the lens also belong to this period.
Ray-Ban models made from around 1980 onwards all have "BL" sandblasting on both lenses, and most feature a white "RAY-BAN" print on the upper part of the right lens. Some 90s models, such as the Traditionals series, have a gold "RAY-BAN" print on the upper right lens instead of white.
Metal frames, which received less attention towards the end of Bausch & Lomb's era in the 1990s, are now popular again, aligning with the current trend for metal. Continuer is releasing five styles from the 1990s metal series in limited quantities, primarily focusing on the "ROUND METAL" for its simple round shape and versatile sizing that easily integrates into various styles. All lenses are made of reinforced glass.
"90's Ray-Ban"
Release | Saturday, October 5, 2013 onwards
Continuer
Calm Ebisu 1F, 2-9-2 Ebisu-Minami, Shibuya-ku, Tokyo
Tel. 03-3792-8978
Business Hours | 12:00 PM - 9:00 PM
Closed Wednesdays
MAIL:info@continuer.jp
http://www.continuer.jp









