GAP | Launches Premium Denim Line "INDIGO STORY"

GAP

GAP FALL 2013 COLLECTION MEN’S

Introducing the Men's Exclusive Line 'INDIGO STORY'

When you think of GAP, you think of denim.—The authentic collection 'INDIGO STORY,' a return to the brand's roots in denim, will be released on Tuesday, September 10th.

Text by KAJII Makoto (OPENERS)

A Premium Collection Proposing New Possibilities for Denim

Founded in San Francisco in 1969, GAP has consistently offered clean, authentic American casual wear as a global casual fashion brand. This season, under the theme 'Back to Blue,' the brand emphasizes the pure expression of individuality through authentic denim, the very DNA of GAP.

For GAP, denim is not just an iconic item; it represents an 'attitude' and symbolizes the brand's 'American optimism.'

The premium indigo denim collection for men, 'INDIGO STORY,' features slim selvedge jeans, selvedge heritage jackets, henley tees, pocket tees, crewneck fleeces, shawl collar fleeces, zip hoodies, oxford shirts, chambray worker shirts, plaid worker shirts, and more. It will be available at three stores: Harajuku, Ginza, and Shinjuku.

The premium indigo denim collection 'INDIGO STORY'
Release Date | Tuesday, September 10, 2013
Participating Stores | Gap Flagship Harajuku, Gap Flagship Ginza, Gap Store Shinjuku Flags

Inquiries
Gap Flagship Harajuku
Tel. 03-5786-9200
www.gap.co.jp