FASHION /
MEN
April 7, 2015
uniform experiment Fall/Winter 2013-14 Collection
uniform experiment
This season's theme is "PHILOSOPHY"
A New Collection Embodies Cultural Mix
In an era where everything assimilates and values become uniform, "uniform experiment" embodies the cultural mix that the brand has consistently proposed, such as color charts and U.S. NAVY, through products that adhere to one's own aesthetics and philosophy. We draw attention to the proposals of designers Hirofumi Kiyonaga and Hiroshi Fujiwara.
Text by KAJII Makoto (OPENERS)
Focus on Items with uniform experiment's Signature Playful Gimmicks
──What is the theme/concept for the 2013-14 Autumn/Winter collection?
The theme for the 2013-14 Autumn/Winter collection is "PHILOSOPHY." This season, too, uniform experiment advocates for its continued existence by approaching the creation of new value through the unique combination of existing pieces, without negating them.
The collection strongly emphasizes uniform experiment's continuous proposal of freedom and forward momentum, featuring items with playful gimmicks such as fabric mixing and reversibility.
──What are the key items and key colors?
Reversible M-65 and MA-1 jackets, duffle coats with down sleeves, etc.
──What "materials" did you focus on this season?
Combining knits with outerwear and shirt fabrics, mixing different types of knits, etc.
Inquiries
SOPH.
3-34-10 Jingumae, Shibuya-ku, Tokyo 1F
Tel. 03-5775-2290
http://www.uniformexperiment.jp/