soe Autumn/Winter 2013-14 Collection

soe

Campus Looks Centered on Gray

A Schoolwear Collection to Enjoy the Season

“We made it without any particular affectations, just as it is,” says Soichiro Ito, designer of “soe.” For the 2013-14 Autumn/Winter collection, we focus on the “real clothes” that lie between the street and the runway, a space the brand excels in.

Text by KAJII Makoto (OPENERS)

Styling Inspired by Snobbish, Humorous University Students

──What is the theme/concept for this season's 2013-14 Autumn/Winter collection?

This season's theme is “GRAY CAMPUS.” It’s a schoolwear collection centered on gray, evoking the image of a campus under a cloudy sky.

──What is the key look (coordination) for this season?

Campus looks centered on gray. We're imagining snobbish, humorous university students.

──What are the key items and key colors?

A reef jacket in gray flannel, and a gray award jacket.

──What "materials" did you focus on this season?

Corduroy made from velvet, which expresses a soft texture and a deep luster.

──What is the rewarding aspect of being a designer?

The process of creating a single piece through collaboration with many people.

Inquiries
soe TOKYO
Tel. 03-5457-2166
http://www.soe-tokyo.com