FASHION /
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April 17, 2015
2013 Milan Salone Latest Report | adidas
adidas
Feature | Salone del Mobile.Milano 2013
The Innovation of the "adidas by Tom Dixon Collection"
Keywords: Mobility, Modularity, Dynamism──The new collaboration between adidas and renowned British industrial designer Tom Dixon, the "adidas by Tom Dixon collection," was unveiled at Salone del Mobile, held from April 9th to 14th.
Text by KAJII Makoto (OPENERS)
This Collection Presents 21st Century Lifestyles
Expressing adidas's advanced technology and Tom Dixon's creative style through an original concept.──The adidas by Tom Dixon collection debuted in the vast space of "MOST (Museum of Science and Technology)," a repurposed 19th-century railway station in Milan. Against the backdrop of an experimental factory installation created by Design Research Studio, Tom Dixon's interior design division, within MOST, this ambitious collaboration between the two brands offers a diverse lineup of items, ranging from convertible travel bags and luggage to sophisticated sportswear and apparel.
Adding British Creativity to Sports Performance
Tom Dixon is globally renowned for his radical aesthetic of "creating beauty from waste" and has championed a return to honest materials and British craftsmanship since the 1980s.
The adidas by Tom Dixon collection, debuting after a two-year partnership, showcases Tom Dixon's unique and unparalleled sensibility in its first release. Highlights include a padded parka that transforms into a sleeping bag, an ultra-lightweight hoodie that packs into a small zippered pouch, and the "Five-in-One" overalls that dramatically convert into five different items—a coat, jacket, pants, skirt, or shorts—thanks to their modular design, generating considerable buzz.
Furthermore, the collection features versatile accessories usable in two or three ways, duffel bags that double as suitcases, and garment bags that convert into backpacks, presenting an exciting future for adidas's sports style. The adidas by Tom Dixon collection is scheduled for release in mid-November this year.
adidas by Tom Dixon
adidas Fashion Group Showroom
Tel. 03-5547-6501


