FASHION /
MEN
July 9, 2018
A Capsule Collection of Iconic French Style: "VIVE LA FRANCE" | MR PORTER
Presented by MR PORTERMR PORTER
A Collection of Iconic French Style
The Capsule Collection "VIVE LA FRANCE"
MR PORTER, the online store for MEN'S FASHION, has unveiled an exclusive capsule collection titled "VIVE LA FRANCE," inspired by French culture and lifestyle.
Text by Sara Ando (OPENERS)
A Capsule Collection Paying Homage to France
The "VIVE LA FRANCE" Capsule CollectionThis capsule collection, "VIVE LA FRANCE," presents items themed around four concepts: savoir-faire (know-how), Parisian Street, Nouvelle Vague, and Bleu de Travail (workwear), in collaboration with the following 14 French brands:
AMI ALEXANDRE MATTIUSSI, OFFICINE GENERALE, HARTFORD, MAISON KITSUNÉ, HOLIDAY BOILEAU, ARPENTEUR, J.M. WESTON, LACOSTE, Armor lux, Bleu de chauffe, HUSBANDS, DE BONNE FACTURE, MAISON LABICHE, LE MONT ST MICHEL (in no particular order)
For this launch, each of the 14 brands has created a collection that weaves their unique worldview into their interpretation of iconic French culture. The result is a curated selection of over 147 products, including not only apparel but also shoes and accessories. This capsule collection, a fitting tribute, is a must-see, infused with keywords that define France: dazzling elegance, effortless style, and a solid heritage of craftsmanship.
Toby Bateman, Managing Director of MR PORTER, commented, "Following the success of our MADE IN CALIFORNIA capsule collection in 2017, it felt natural for us to create a tribute to France this time."
"Our casual wear business at MR PORTER has grown year on year, and it's no exaggeration to say that this is thanks to the wonderful French brands entering the market. We want to offer truly exclusive products to our customers worldwide. By collaborating with these 14 brands, we've been able to deliver an authentic aesthetic."
The collection launched on Wednesday, June 20, 2018.

