Four Sizes of Tote Modern: Exceptionally Practical!

The "FREITAG Store Tokyo" in Ginza, which celebrated its first anniversary on October 7th, has become a flagship store that FREITAG fans can't take their eyes off. It features the "FUNDAMENTAL LINE," inspired by bike messengers since 1993, and the "REFERENCE LINE," launched in 2010 and inspired by, and paying homage to, other messengers who "carry words" – such as past writers and journalists.





FREITAG's final Fundamental Line product release of the year comes as the brand approaches its landmark 20th anniversary in 2013. The F90-93 FREITAG TOTE MODERN is a highly practical tote with a stripped-down design. Named F90 for Delgado, F91 for Pritchett, F92 for Dunphy, and F93 for Bingham, each bag is crafted from a single truck tarp that once traveled the highways of Europe.