FASHION /
MEN
September 6, 2016
MINOTAUR Launches "I / O COLLECTION," Smart Apparel for a Warmer Future
MINOTAUR
Limited Release at Shinjuku Isetan Men's Building & MINOTAUR Roppongi Hills
MINOTAUR, a fashion brand whose motto is "Comfortable everyday wear for the present and the future," has announced a new product line, the I/O COLLECTION, featuring built-in heater systems that sync with smartphones. These items will be available for a limited time and in limited quantities starting September 3rd (Saturday) at Shinjuku Isetan Men's and MINOTAUR Roppongi Hills.
SHINGO SHIMOJO
Temperature Control via Smartphone App
MINOTAUR's I/O COLLECTION utilizes the latest technology, integrating heater functions into high-tech stretch materials. Activating the heating system via the "Under construction" application, compatible with both iPhone and Android smartphones, envelops the wearer in warmth within 30 to 60 seconds. The temperature can also be controlled in four stages to match the outside air. The color of the signal on the chest changes from RED to ORANGE, GREEN, and BLUE, indicating the highest to lowest temperature settings.
Once you experience its functionality, you'll find it indispensable for cold early morning commutes, outdoor meetings, or winter resort trips.
The collection includes four types of items: a tailored jacket, a vest, a mountain jacket, and an MA-1. With their futuristic functionality and minimalist design, they offer versatile styling options.
MINOTAUR ROPPONGI
Location: 4F West Walk, Roppongi Hills, 6-10-1 Roppongi, Minato-ku, Tokyo
Tel. 03-6434-0324
Shinjuku Isetan Men's Building 6F
(Limited store open from September 7th to 13th)
Location: 6F, 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-6434-0324

