A Pair That Can Be Both the Star and the Supporting Actor

Onitsuka Tiger was founded in 1949 by the late Kihachiro Onitsuka. It is known for providing shoes to many athletes at the 1964 Tokyo Olympics and has continued to have a significant influence on numerous sneaker brands. Although the brand's history was interrupted in 1977 with the company's name change to 'asics' due to a merger, it made a comeback in 2002, riding the wave of the retro fashion boom in Europe. It began selling primarily in European select shops and achieved a successful revival. The numerous models, faithfully modified from the masterpieces of the 60s to the 80s, have amazed sneaker fans worldwide. New models, reinterpreted for the modern era, are also being released, accelerating the sneaker boom.




As a Japanese brand drawing global attention, we want to convey the splendor of Japanese manufacturing. With this sentiment, NIPPON MADE, launched under the concept of 'Authentic Japan,' is brought to life by exceptional artisans, one by one, through its collection. The shoes, imbued with the techniques of master craftsmen, are meticulously and delicately crafted, resulting in a unique finish that is both retro and luxurious. The brand also actively engages in new initiatives, such as collaborations with other brands, consistently generating buzz.

This season's NIPPON MADE series also features a host of new models, making it a lineup that cannot be missed. Among the released models, the four pairs introduced here are particularly noteworthy. Two styles are based on the "MEXICO 66 DELUXE," known for its comfortable fit, and feature unique processing reminiscent of Kabuki. The other two are color variations of the EDR 78 DELUXE, based on the trail running shoes released in '78. Both are excellent items that instantly add a touch of glamour to your entire look, allowing you to enjoy outfits where the footwear is the focal point, as well as those where it complements the main attire.





The EDR 78 DELUXE, despite its use of different materials, boasts a simple color scheme, making it a versatile choice that seamlessly integrates with various styles without concerns about clothing compatibility. It pairs well not only with denim or solid-colored pants but also with colorful items featuring bold graphics, promising to be a great asset in the upcoming season when footwear takes center stage. The MEXICO 66 DELUXE, with its eye-catching embroidery reminiscent of Kabuki, possesses a presence that makes it a star in its own right. We recommend styling it with simple attire to emphasize the footwear.

For a sporty look that adults can enjoy, incorporating mode elements is also a key factor. With Onitsuka Tiger's NIPPON MADE sneakers, which offer a compelling blend of time-honored craftsmanship, superior design, and exceptional comfort, you can achieve a chic style that exudes a sophisticated balance of sporty and mode.