Services Unique to the Official Distributor Are Also a Draw

Persol is an Italian sunglass brand founded in 1938. The brand name, derived from the Italian for "for the sun," signifies eyewear designed to block solar rays, and it has cultivated a vast global following.

Persol is also renowned for pioneering the use of tempered glass and UV-cut lenses in sunglasses, and for developing the "flexible temple" technology, which incorporates a highly flexible resin midway through the temple arm, allowing it to bend and conform to the wearer's face and head shape. The functional design, inspired by Italian Air Force and racing goggles, has earned high praise as sunglasses that suit the discerning adult.





The newly opened salon, "Peace 81," offers a stylish and compact space showcasing not only new collections but also an extensive range of deadstock items. Post-purchase aftercare services are another significant appeal. With the warmer seasons approaching, these sunglasses are a must-have. It's certainly worth a visit.

Additionally, a Persol Fair is currently underway until June 12th (Tuesday) at "Re-Style" on the 4th floor of Isetan Shinjuku Main Building. This event focuses on womenswear, featuring collections tailored to women's lifestyles.