“It contains everything I love about menswear.”

Balmain Creative Director Olivier Rousteing commented on the collection: "The Balmain collection for H&M contains everything I love about menswear. It's smart, detailed, and full of effortless attitude. This was created for every man in the H&M Balmain Nation. I want people of all nationalities and backgrounds to experience it."

Balmain, today's most important luxury brand in menswear. From smart blazers to attitude-driven leather jackets, relaxed trousers, and all the accessories to complete the Balmain look. The "BALMAIN × H&M" collection, infused with Olivier Rousteing's passion for design, evokes a mood that matches street style, sports, and hip-hop.

A key item is the cropped velvet jacket, embroidered all over with a luxurious pattern of rope motifs and metallic threads. The leather jackets are adorned with patches delicately embroidered with lions, eagles, and anchors in gold thread on the cuffs and chest.

Must-Have Outerwear and Fresh Tailoring

Key tailored pieces in the collection include a white cropped jacket with black trim and a wool blazer with delicate embroidered patches on the sleeves. The elegant and smart velvet blazer can be styled for a contrasting look with relaxed leather running pants or black or white rider's jeans with pintucks.

In must-have outerwear, look for the khaki wool double-breasted coat with an impressive collar, and the smart peacoat with quilted lining. The leather jacket with two zippers is a twisted take on a wardrobe staple. Available in vintage-style black leather or red & black.

Sportswear inspiration is incorporated into pieces like the black hoodie with leather quilting on the shoulders and the drop-crotch knit track pants with side stripes. Accessories to sharpen your look include a wide range of boots, sneakers, backpacks, belts, knit beanies, and sunglasses.