What is Hand-Finished "Color Infusion"?

Magnanni was founded in 1954 by Sebastian Blanco Aldomar, who had been working as a shoe pattern maker since his student days. The family business has been passed down through generations, and today, the family continues to manage all aspects from design to sales and distribution, ensuring thorough quality control.

"All six siblings are involved in the brand," explained Pascual Blanco, President of Magnanni, Inc. He visited Japan with Miguel Blanco, the head of manufacturing at the Spanish headquarters, known as the "magician of color," to hold a custom order event with live demonstrations at Ginza Mitsukoshi.





Magnanni crafts comfortable men's shoes that are light and flexible, centered around the Bologna construction, which creates a gentle fit by enveloping the foot 360 degrees by constructing the lining in a bag-like shape. They then apply artistic hand-finishing to infuse color into the leather. This process, achievable by only a select few brands in Europe, involves 180 steps performed by skilled artisans, continuing a tradition of meticulous shoemaking.

In today's rapidly changing trends, we asked about the inspirations that are most important. Pascual replied, "Of course, we conduct market research, and we also travel extensively. Most importantly, we value communication with the people we meet and our customers in various countries. We listen to what kind of shoes they are looking for and propose needs and trends through the Magnanni filter."

Magnanni has passionate fans not only in Spain but also in countries like the United States and Japan, satisfying numerous customers including Spanish national football team players and celebrities worldwide. "The last variations also differ by market trends, so we create about 40 types. With 450 to 500 styles globally each season, there is surely a perfect pair to be found," says Pascual. Their work is meticulous in every aspect.

He further advised, "This season's trend favors round-toed lasts with shorter designs. Suede is a notable material, and we recommend wearing them barefoot. For a 'dress casual' concept, how about coordinating with a no-tie shirt, a sports jacket, and tapered pants?"

A custom order event for shoes offering a beautiful, soft fit that feels like they mold to your feet will be held on the following dates. You can choose from over ten colors for your order. Only at Hankyu Men's Osaka Umeda, there will be a live demonstration where color is applied on the spot, allowing for requests for toe shading and gradient colors. We encourage you to take this opportunity to acquire a pair that reflects your personal taste.

Mitsukoshi Nihonbashi Main Store, Main Building 2F | March 20 (Tue)
Ginza Mitsukoshi Store, 7F | March 21 (Wed)
Osaka Takashimaya Store, 2F | March 23 (Fri)
Hankyu Men's Osaka Umeda, 1F | March 24 (Sat), March 25 (Sun)

Oakley Japan
Tel. 03-3874-0092