FASHION /
MEN
March 18, 2016
"JAPAN SENSES": ISETAN MEN'S Showcases the Power of Japanese Aesthetics | ISETAN MEN'S
ISETAN MEN’S
Highlighting Japan's High Level of Craftsmanship Achievable Through Manual Work
The "Power of Japanese Beauty" Presented by ISETAN MEN’S
Starting October 21 (Wed.), the "JAPAN SENSES" campaign offers a global showcase of Japan's finest in food, clothing, and housing, by adding new value to its traditions, culture, and technology. This initiative is spearheaded by Mitsukoshi Isetan, whose corporate message is "this is japan." At the Men's Shoes section in the basement of Isetan Shinjuku Store, the focus is on Japan's traditional craftsmanship.
Photographs by SUZUKI ShimpeiText by KAJII Makoto (OPENERS)
Loafers by Otsuka Shoe Co. × Kochōsai Kosuga
For "JAPAN SENSES," ISETAN MEN’S first focused on collaborations between established brands. By integrating bamboo craftsmanship's flat techniques with shoes, they created a three-dimensional expression, showcasing the high level of Japanese craftsmanship achievable through manual work.
The shoes are the work of Otsuka Shoe Co., a long-established shoe manufacturer founded in 1872. As one of the few factories maintaining integrated production in its domestic plants, its meticulous craftsmanship has earned deep trust from fans visiting the Men's Shoes section in the basement of Isetan Shinjuku Store.
The bamboo craftsmanship adorning the stylish loafers' straps comes from "Kochōsai Kosuga," a venerable bamboo product manufacturer founded in 1898. Led by Tatsuyuki Kosuga, the fifth-generation owner, the company continually proposes new forms of bamboo that enrich contemporary life. Through various collaborations, they pursue new value in traditional crafts.
This collaboration between Otsuka Shoe Co. and Kochōsai Kosuga aims to highlight the "innovation" born from the fusion of two traditions.
Onitsuka Tiger Slip-ons
For OPENERS readers, the "NIPPON MADE" series by Onitsuka Tiger needs no introduction. This time, a special order of the Tiger Slip-on is available. NIPPON MADE is a special project launched in 2008 with the aim of conveying the excellence of Japanese craftsmanship, which garners global attention, once again.
This season's special order focuses on the trend colors "navy blue" and dark gray, with a unique finish achieved through hand-sprayed paint. The NIPPON MADE series, where each piece is meticulously crafted through manual processes like dyeing and washing, gains new appeal. These Onitsuka Tiger slip-ons will be sold at Isetan Shinjuku Store Men's Building and Ginza Mitsukoshi.
In addition to the above, "JAPAN SENSES" also features other proud Japanese shoe manufacturers such as Regal and Scotch Grain.
"JAPAN SENSES"
Period | October 21, 2015 (Wed.) –
Isetan Shinjuku Store
3-14-1 Shinjuku, Shinjuku-ku, Tokyo