FASHION /
MEN
October 9, 2015
ESTNATION Hosts First PT01 Custom Order Event Across Eight Stores
ESTNATION
Director Mario Stefano Maran to Visit
First Bespoke Order Event for "PT01"
Renowned for their beautiful silhouette and comfortable fit, "PT01" (P.T. Zero Uno) will hold its first-ever bespoke order event at eight ESTNATION stores from Friday, October 9th to Sunday, October 18th. At four of these locations, director Mario Stefano Maran will be present to personally assist with orders.
Text by KAJII Makoto (OPENERS)
"PT01": A Strong Will to Be Number One
Born in Turin, Italy, in 2008 as a manufacturer specializing in trousers, PT was founded on the concept that "the most important item in men's clothing is the trousers." Its core series, "PT01" (P.T. Zero Uno), debuted with a diverse range of variations, created from a wide array of design sources, in a world that had previously been dominated by classic dress pants.
The brand sets a theme for each model, creating a unique world through its distinctive designs. In addition to expanding the possibilities of trousers, the perfect silhouette that achieves a beautiful hip line and leg-lengthening effect is also a key appeal. Incidentally, the brand name PT is derived from "PANTALONI TORINO," meaning "Trousers of Turin." Along with this tribute to its founding city, "PT01" embodies a strong will to be number one.
Let's Discuss the Appeal of Trousers, the Centerpiece of Your Wardrobe
At the first bespoke order event for PT01, held at eight ESTNATION stores, approximately 60 types of fabric will be available. Based on the standard "BUSINESS" model, customers can freely combine buttons, linings, and other elements from two variations: "Super Slim" and "EVO."
Eight years since its debut—PT01 has consistently pursued new possibilities for trousers, continually offering unprecedented proposals. Let's discuss the appeal of trousers, a staple in any man's wardrobe, with director Mario Stefano Maran, who will be present at the stores in Roppongi Hills, Yurakucho, and Ginza, as well as the Osaka store.
PT01 "Made to Order TRUNK SHOW"
Period | Friday, October 9th – Sunday, October 18th, 2015
Participating Stores | Eight ESTNATION Stores
(Yurakucho, Roppongi Hills, Ginza, Futako Tamagawa, Nagoya, Kyoto, Osaka, Fukuoka)
Director Mario Stefano Maran In-Store Appearance
October 10th (Sat) 1:00 PM – 6:00 PM | Roppongi Hills Store
October 11th (Sun) 11:00 AM – 2:00 PM | Yurakucho Store
October 11th (Sun) 4:00 PM – 7:00 PM | Ginza Store
October 12th (Mon, Holiday) 1:00 PM – 6:00 PM | Osaka Store
Inquiries
ESTNATION Call Center
Tel. 03-5159-7800 (11:00 AM – 9:00 PM)
http://www.estnation.co.jp/



