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December 24, 2014
ELEMENT | New Brand "ELEMENT Emerald Collection" Pre-sale on Javari.jp
ELEMENT
New American Brand Launches Exclusively on Javari.jp
ELEMENT Emerald Collection
From ELEMENT, a brand popular for its skateboards, comes a new lifestyle brand with an outdoor sensibility, "ELEMENT Emerald Collection." It officially launches in Japan for the Spring/Summer 2012 season and is now available for pre-order on Javari.jp.
Text by KAJII Makoto (OPENERS)
A New Brand Crowned with "Emerald" to Signify the Collection's Highest Quality
Unlike the traditional ELEMENT, ELEMENT Emerald Collection is a new brand that proposes a higher-tier lifestyle for adults. In the U.S., it has been available since last winter's collection at select shops such as Ron Herman, Saturdays Surf NYC, and Fred Segal.
The shoes focus on design, fit, and comfort, while utilizing eco-friendly materials and technologies that value harmony with nature. Natural materials like cork and hemp are skillfully incorporated into the shoe's interior, and details are meticulously crafted, including the introduction of high-grip Vibram soles and breathable, odor-resistant OrthoLite footbeds.
The "Emerald" in ELEMENT Emerald Collection signifies the collection's highest quality, embodying the idea of the most beautiful and vibrant green, superior even to platinum or gold.
We draw attention to the highly polished products, born from the brand's origins as a skateboard company.


