This project pays homage to Tokyo's fashion, a melting pot of diverse styles. The subjects chosen are fashion model SEN, active both domestically and internationally; the rock band "THE BAWDIES," formed in 2004; and Tsutomu Mori, a fashion designer and artist. They were deliberately selected from different fields of fashion, music, and art. Through their varied tastes and fashion sense, they express a new charm of the JIMMY CHOO Men's collection.

The Japan-exclusive men's photo diary was released on the official website from Monday, September 7th, and a short film featuring behind-the-scenes footage is also available simultaneously.

Originating in the UK, JIMMY CHOO is known for its core women's footwear, but also offers a wide range of products including handbags, small leather goods, accessories, and fragrances. The men's collection, launched in Autumn/Winter 2011, has captivated many fashionistas. Sandra Choi serves as the Creative Director.