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September 4, 2015
Asia's First Flagship Store Opens in Tokyo Midtown | ISAIA Napoli
ISAIA Napoli | Isaiia Napoli
Isaiia Opens First Flagship Store in Asia at Tokyo Midtown
Since its founding in Naples, Italy, in 1957, the factory brand "Isaiia," renowned for its beautifully tailored suits that showcase exquisite tailoring techniques, has opened its first directly managed flagship store in Asia at Tokyo Midtown.
Text by Yuzu Kuromiya
Tailors Inheriting the Brand's Techniques On-Site to Accept Bespoke Orders Anytime
The prestigious brand "Isaiia" offers a complete collection of "Contemporary Tradition," which adds innovative elements to classic Italian style. Its history dates back to the early 1920s when founder Enrico Isaia opened a small fabric shop in Naples. The story of Isaiia began in the 1950s when he moved to a small town on the outskirts of Naples and started a small factory, employing only a handful of skilled tailors.
The suits, tailored by skilled artisans based on traditional Neapolitan tailoring techniques, are so exquisite in their form and comfortable to wear that they are described as "wearable works of art." Even as it has established a firm position and expanded its stores worldwide, the brand continues to cherish and uphold the "Made in Naples" concept.
The interior of the store, which opened at Tokyo Midtown, features a design that impressively echoes the brand's signature red coral. The collection includes not only suits, jackets, shirts, ties, and coats, but also a complete lineup of formal wear, sportswear, and shoes. The store expresses Isaiia's worldview through a variety of items. Furthermore, tailors trained in Italy are stationed on-site to accept bespoke orders at any time.
Isaiia Napoli Tokyo Midtown Store
Opening Hours | 11:00 AM - 9:00 PM
Tokyo Midtown Plaza 1F, 9-7-3 Akasaka, Minato-ku, Tokyo
Inquiries
Isaiia Napoli
Tel. 03-6447-0624
www.isaia.jp

