OFF-WHITE c/o VIRGIL ABLOH Debuts Globally First at the POOL aoyama
FASHION / MEN
August 25, 2015

OFF-WHITE c/o VIRGIL ABLOH Debuts Globally First at the POOL aoyama


the POOL aoyama | THE POOL AOYAMA


First Collaboration Between "OFF-WHITE c/o VIRGIL ABLOH" and "fragment design" Realized


Limited Line "OFF-BLACK c/o VIRGIL ABLOH" World Exclusive Release


A collaboration between Virgil Abloh's brand "OFF-WHITE c/o VIRGIL ABLOH"—known for his roles as creative director for Kanye West and owner of RSVP Gallery—and Hiroshi Fujiwara's "fragment design" has come to fruition. The limited line "OFF-BLACK c/o VIRGIL ABLOH" will be released exclusively worldwide at the the POOL aoyama store in Japan starting Saturday, August 29th.

Text by KAJII Makoto (OPENERS)




New Inspiration from the Theme "MELANISM"


The brand "OFF-WHITE c/o VIRGIL ABLOH" debuted in the Spring/Summer 2014 collection. Its concept is "luxurious streetwear," releasing impactful items with a commitment to Italian craftsmanship. The debut collection was also featured on OPENERS.

The limited line "OFF-BLACK c/o VIRGIL ABLOH," released this time, draws inspiration from the traditional tartan checks worn by Kenya's Maasai people, aligning with the current theme of the POOL aoyama, "MELANISM."

Also noteworthy is the new graphic design, which uses "A" as a motif, derived from "Anarchy" (chaos, disorder) by combining each other's logos.

the POOL aoyama | fragment design

the POOL aoyama | fragment design


A Collection for Unisex Enjoyment


The collection features 11 items, including T-shirts, hoodies, socks, and espadrilles boldly printed with "OFF-WHITE c/o VIRGIL ABLOH's" iconic bias stripe, as well as blankets, oversized tote bags, and wide-silhouette shorts utilizing the tartan check that represents this collection. With sizes ranging from XS for apparel and 24cm for shoes, the collection can be enjoyed by everyone.

Discover this graphical and edgy collection, produced with the assured quality of Made in Italy, at the POOL aoyama.

the POOL aoyama | fragment design

the POOL aoyama | fragment design


the POOL aoyama
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