Introducing the Lightweight 'SUPERSTAR 80S PRIMEKNIT' for Summer | adidas consortium
FASHION / MEN
August 4, 2015

Introducing the Lightweight 'SUPERSTAR 80S PRIMEKNIT' for Summer | adidas consortium


adidas consortium


A Premium Superstar Featuring Primeknit


Introducing the Lightweight, Summer-Ready "SUPERSTAR 80S PRIMEKNIT"


A new lineup joins the iconic adidas Superstar, which has been renewed for the first time in seven years. The "SUPERSTAR 80S PRIMEKNIT," a "lightweight Superstar" featuring an innovative Primeknit upper, offers the appealing comfort ideal for summer.

Text by KAJII Makoto (OPENERS)





Evoking the Original from the 1980s


This year, the 45th anniversary of the Superstar's birth, has seen a continuous release of models with new color variations and materials. Now, a Superstar suitable for settings like beaches and lakes has arrived.

While the "Superstar 80S Primeknit" retains the off-white sole and shell toe of the 1980s original, its leather upper is now equipped with adidas' innovative Primeknit. This material, with its enhanced breathability and moisture-wicking properties, is perfect for the hot season.


adidas consortium|SUPERSTAR 80S PRIMEKNIT

adidas consortium|SUPERSTAR 80S PRIMEKNIT


The Lightweight Feel of Primeknit


The Primeknit Superstar is available in two classic colorways: black/white and white/black. The iconic three stripes are woven into the fabric, contributing to the shoe's remarkable lightness.

Additionally, the Superstar's heritage is honored with an old-school logo on the tongue; the gold logo is printed on the black colorway, and the black logo on the white.

With these Superstars, a harmonious hybrid of iconic status, old-school charm, basketball style, and cutting-edge production technology, you can create a refreshingly cool look.


adidas consortium|SUPERSTAR 80S PRIMEKNIT

adidas consortium|SUPERSTAR 80S PRIMEKNIT


Domestic Retailers
Dice&Dice Fukuoka (Tel. 092-715-4505), Dice&Dice Tokyo (Tel. 03-5485-8280), DOVER STREET MARKET GINZA (Tel. 03-6228-5080), mita sneakers (Tel. 03-3832-8346), Styles DAIKANYAMA (Tel. 03-6415-7722), UNDEFEATED OSAKA (Tel. 06-6616-9555), UNDEFEATED SHIZUOKA (Tel. 054-253-1667), UNDEFEATED TOKYO (Tel. 03-5772-2680), V.A. (Tel. 03-3470-2266)


Inquiries


adidas Group Customer Service


0120-810-654(Weekends and holidays excluded, 9:30–18:00)