United Arrows Launches New Brand for the Modern Adult: ASTRAET
FASHION / MEN
July 28, 2015

United Arrows Launches New Brand for the Modern Adult: ASTRAET


ASTRAET


Website Launches July 28 (Tues), Products Arrive Late August


United Arrows Launches New Brand for the Modern Adult


From United Arrows, the adult-oriented brand "ASTRAET," launched in Spring/Summer 2014 and comprised of imported and original items, now introduces its menswear collection. Select items will arrive in late August at the flagship "ASTRAET Aoyama" and "United Arrows Roppongi Men's Store" to mark the debut.

Text by KAJII Makoto (OPENERS)






Clothing That Illuminates Your Path: ASTRAET


The brand name "ASTRAET" is Old English for "street," and it proposes "richness" through quality, sophisticated clothing for adults who choose items based on their own values.


ASTRAET | Men's Collection Debut

ASTRAET | Men's Collection Debut


The men's debut collection shares the same concept as the women's line, reinterpreting classic items and styles from the past as heritage pieces, alongside basic items focused on timeless materials and forms. Keywords include "genderless, uniform, formal, black dress," with a color palette centered on black and white.

Brand Director Higashitani Tai states, "ASTRAET itself is proposed with a genderless image, so we always intended to launch a men's collection. We started with womenswear, but we are delighted to release the men's line at this timing."


ASTRAET | Men's Collection Debut

ASTRAET | Men's Collection Debut


This collection for adults who love "modernity"—those who understand the enduring appeal of classics reborn with contemporary relevance while also seeking the new—is presented with a "contemporary x vintage" concept. The full lineup is available at the flagship "ASTRAET Aoyama," which evokes the atmosphere of a gallery. In this space, alongside ceramics by Adam Silverman, you can discover the men's collection imbued with the same worldview as the womenswear.

Stores Carrying the Collection
ASTRAET Aoyama
5-5-25 Minamiaoyama, Minato-ku, Tokyo
Tel. 03-5772-5501
Hours: 11:00 AM - 8:00 PM
http://www.astraet.jp/shop/asay.html


United Arrows Roppongi Men's Store
Roppongi Hills West Walk 2F, 6-10-3 Roppongi, Minato-ku, Tokyo
Tel. 03-5772-5501
Hours: Weekdays, Sundays, Holidays 11:00 AM - 9:00 PM, Saturdays 11:00 AM - 10:00 PM
http://www.united-arrows.jp/shop/urp.html



Inquiries


ASTRAET


Tel. 03-6418-2917


http://www.astraet.jp/catalog/2015fw/mens/