FASHION /
MEN
July 28, 2015
United Arrows Launches New Brand for the Modern Adult: ASTRAET
ASTRAET
Website Launches July 28 (Tues), Products Arrive Late August
United Arrows Launches New Brand for the Modern Adult
From United Arrows, the adult-oriented brand "ASTRAET," launched in Spring/Summer 2014 and comprised of imported and original items, now introduces its menswear collection. Select items will arrive in late August at the flagship "ASTRAET Aoyama" and "United Arrows Roppongi Men's Store" to mark the debut.
Text by KAJII Makoto (OPENERS)
Clothing That Illuminates Your Path: ASTRAET
The brand name "ASTRAET" is Old English for "street," and it proposes "richness" through quality, sophisticated clothing for adults who choose items based on their own values.
The men's debut collection shares the same concept as the women's line, reinterpreting classic items and styles from the past as heritage pieces, alongside basic items focused on timeless materials and forms. Keywords include "genderless, uniform, formal, black dress," with a color palette centered on black and white.
Brand Director Higashitani Tai states, "ASTRAET itself is proposed with a genderless image, so we always intended to launch a men's collection. We started with womenswear, but we are delighted to release the men's line at this timing."
This collection for adults who love "modernity"—those who understand the enduring appeal of classics reborn with contemporary relevance while also seeking the new—is presented with a "contemporary x vintage" concept. The full lineup is available at the flagship "ASTRAET Aoyama," which evokes the atmosphere of a gallery. In this space, alongside ceramics by Adam Silverman, you can discover the men's collection imbued with the same worldview as the womenswear.
Stores Carrying the Collection
ASTRAET Aoyama
5-5-25 Minamiaoyama, Minato-ku, Tokyo
Tel. 03-5772-5501
Hours: 11:00 AM - 8:00 PM
http://www.astraet.jp/shop/asay.html
United Arrows Roppongi Men's Store
Roppongi Hills West Walk 2F, 6-10-3 Roppongi, Minato-ku, Tokyo
Tel. 03-5772-5501
Hours: Weekdays, Sundays, Holidays 11:00 AM - 9:00 PM, Saturdays 11:00 AM - 10:00 PM
http://www.united-arrows.jp/shop/urp.html
Inquiries
ASTRAET
Tel. 03-6418-2917
http://www.astraet.jp/catalog/2015fw/mens/



