First, Try On One of Six Limited Pairs

The color customization event for "DAMI," beginning July 22nd (Wednesday), will feature six pairs of undyed crocodile crust leather (tanned leather) in white (sizes 39-43). With only one pair available per size, it will be first-come, first-served.

Those who find their size can then consult about the dyeing process, deciding on the color and gradient of shading while sketching in-store. Naturally, you can also choose from the provided swatch samples.

The dyeing will be handled by Mr. Fujisawa, a colorist renowned for his hand-painting techniques. As the color is applied by hand to the white slip-ons that you've tried on, the depth and texture of the color will gain a rich dimension.

Completion will be approximately one month after ordering. The price is ¥216,000.

Make the World's Finest Crocodile Your Own Color

DAMI is a family-owned company based in Pistoia, Tuscany, Italy, producing shoes, bags, and accessories from crocodile leather. The crocodile hides are sourced from Henglong, a Singapore-based tannery with the world's largest share, which also supplies raw hides to top brands globally, primarily in Italy.

The slip-ons, making their debut in Japan, are characterized by the size of their "scales," a testament to the quality of the crocodile leather, truly making them one-of-a-kind crocodile sneakers. Dye them in your own color and enjoy a unique pair.

"DAMI" Color Custom Order Event
Isetan Shinjuku Store Men's Building
Period | Wednesday, July 22nd – Tuesday, July 28th, 2015
3-14-1 Shinjuku, Shinjuku-ku, Tokyo