The latest collection of men's accessories designed to complement eyewear | DIFFUSER

DIFFUSER

New York Shoot for the 2015 Pre-Fall Collection

The Latest Collection of Men's Accessories to Enhance Eyewear

DIFFUSER, a unique brand focusing on eyewear accessories, shot its latest lookbook in New York. The collection boasts a level of sophistication unexpected for an accessory brand, offering functionality suited to modern lifestyles and designs that captivate men as fashion items.

Text by KAJII Makoto (OPENERS)

The Inspiration Behind the Brand's Debut

Brand Concept: "Unparalleled Eyewear Accessory Brand targeted for Men"—While eyewear designs compete fiercely as fashion items, related accessories that truly enhance their appeal are scarce. In particular, men's eyewear accessories tend to be limited to unisex options.

Masaki Hirose, who had long managed domestic sales for a global eyewear brand, felt a significant disconnect with this reality. He assembled a team, inviting friends who had achieved success with major department stores and Tokyo Collection brands, and launched DIFFUSER through unique marketing strategies.

Since its debut in 2012, the brand has released new collections each season as a one-of-a-kind men's eyewear accessory brand.

A Fresh Accent for This Season's Style

DIFFUSER blends functionality tailored to modern lifestyles, designs that appeal to men as fashion items, and a sense of luxury derived from high-quality materials. It offers new added value to enhance eyewear.

Popular items include eyeglass cases and pouches, nylon and synthetic acrylic cords made from Italian vegetable-tanned leather, eyeglass holders with adjustable lengths to suit coordination and preference, and cord bracelets that transform into a three-strand bracelet when the eyeglass clasp is removed.