First Wave: 12 New Colors Arrive in July and August

The models released on July 1st utilize a more breathable material for the upper compared to the previous ZPump Fusion, appearing in a colorful lineup. Additionally, the models launching on August 1st (Saturday) feature a digital graphic printed across the entire upper, offering a design that can serve as a styling focal point.

Some items will be available at select stores, offering a wide range of color variations for both men and women to enjoy casually not only for running but also for everyday wear.

ZPump Fusion Technology Extended to Other Footwear

This autumn, "The Pump" technology, featured in the running shoe "ZPump Fusion," will be expanded to running, studio fitness, and training categories. It will enable custom fits across various fitness scenarios.

The "Training Pump," released on August 1st (Saturday), is a training model that combines cushioning, breathability, and a novel design. In addition to The Pump technology, it incorporates a support belt that secures the midfoot and provides stability for multi-directional movements, making it suitable for cross-training and other activities.


Also launching on the same day are the "Cardio Pump Fusion," an evolved model of the Cardio Ultra designed for high-impact studio programs, and the "Nano Pump Fusion," a CrossFit shoe featuring The Pump technology on a sole engineered for CrossFit movements.


Reebok Adidas Group Customer Service
0570-033-033 (Phone inquiries weekdays 9:30 AM - 6:00 PM)
http://reebok.jp/


ZPump Fusion Special Site
http://zpump.reebok.jp/

Reebok CLASSIC Store Harajuku Opens

On Friday, July 10th, the first directly managed store for Reebok's casual line, "Reebok CLASSIC Store Harajuku," opened on Cat Street in Harajuku, Tokyo. To commemorate its opening, a limited quantity of the "Ventilator Salmon" item, featuring natural salmon skin on the shoe's upper, will be released.