FASHION /
MEN
June 23, 2015
Valentino Denim Order Event "Denim Made to Measure" | VALENTINO
VALENTINO
Craft Your Own Premium Denim
Introducing the "Denim Made to Measure" Bespoke Service
From Wednesday, June 24th to Tuesday, July 14th, Valentino will host "Denim Made to Measure," a bespoke denim customization event, at Isetan Shinjuku. Customers can select not only the fit but also details such as patches and rivets, creating a truly unique pair of jeans. This special event offers the chance to craft your own personal denim.
Text by KUROMIYA Yuzu
Cultivate Your Own Pair from Raw Denim
"Denim Made to Measure" reimagines the classic jean by incorporating bespoke tailoring techniques and haute couture craftsmanship, allowing for the creation of one-of-a-kind denim pieces with newfound value.
With a focus on perfect fit, the service offers three types – "Chinos," "Slim," and "Regular" – each available in 16 sample sizes. Customers can try on different styles to find the ideal fit before proceeding with their selection.
The materials are exclusively the highest quality denim, carefully selected from Japanese and Italian fabric mills. These raw denim pieces, featuring selvedge (red ear) detailing, will develop a unique texture and fade over time, reflecting the wearer's personal journey. It's an opportunity to nurture a truly one-of-a-kind pair of jeans from the very beginning.
Buttons, engraved with the brand logo, can be chosen from five finishes, while stitching is available in any of the five colors. A selection of rivets is also offered. Furthermore, even the pocket lining and the back waist label can be customized. The back label features gold pyramid studs, and for an added touch of exclusivity, initials can be embossed as an option. The estimated production time from order to delivery is approximately three months. Upon completion, your custom jeans will be presented in a special package made from the same denim material.
VALENTINO "Denim Made to Measure"
Period: Wednesday, June 24th – Tuesday, July 14th
Venue: Isetan Shinjuku
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Price: ¥160,000 – ¥180,000
Tel. +81-3-3352-1111 (General Inquiries)
http://www.isetan.co.jp