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June 8, 2015
Made-to-Order for Men's Driving Shoes Now Available | Salvatore Ferragamo
Salvatore Ferragamo
Salvatore Ferragamo Launches Made-to-Order Men's Driving Shoes
Personalization Service "DRIVER MTO" Offers Four Material Choices
Salvatore Ferragamo has launched "DRIVER MTO," a made-to-order service for its iconic men's driving shoes. Customers can select the upper, sole, and the brand's signature "Gancini" metal hardware, creating over 100 possible combinations. This personalization service is available for order at Salvatore Ferragamo's Ginza Main Store, Roppongi Hills Store, Osaka Umeda Main Store, Isetan Shinjuku Men's Building, Mitsukoshi Main Store, Hankyu Men's Osaka, Daimaru Fukuoka Tenjin, and Iwataya Main Store (with two Kyushu locations alternating as permanent fixtures).
Text by KAJII Makoto (OPENERS)
An Innovative Masterpiece from Ferragamo
The latest driving shoes, a fusion of Salvatore Ferragamo's original moccasin construction and modern driving shoe design, feature a minimalist aesthetic inspired by sports car driving. The sole incorporates an improved rubber insert, ensuring exceptional comfort and ease of wear.
This "invisible" sole, with its unique tubular structure, provides unparalleled flexibility, enhances the shoe's silhouette, and offers ergonomic support to protect the foot. It represents a level of craftsmanship comparable to Ferragamo's premium "Tramezza" collection.
The iconic Gancini, inspired by the gates of the Spini Feroni Palace in Florence, Italy, where Salvatore Ferragamo's flagship store is located, embodies the brand's passion for design and the skill of Italian artisans.
Create Your Own Unique Masterpiece
For the "DRIVER MTO" made-to-order service, customers can choose from materials such as crocodile, ostrich, calf, and suede, in a wide array of Ferragamo's signature colors including ultramarine, antique saddle (beige), dark green, grey, flame red, optical white, and classic black.
Sole color options include nuanced shades like cherry, dark brown, greige, and navy. The Gancini ornaments that adorn the shoes come in finishes such as polished gold, matte silver, metallic blue, and metallic green. Additionally, up to 20 uppercase letters can be embossed on the inner lining of the shoe.
Discover the Digital Campaign "Ferragamo Escape"
To celebrate the launch of "DRIVER MTO," Ferragamo.com has introduced the digital campaign "Ferragamo Escape." Iconic men from various fields, recognized for their stylish lifestyles and achievements, showcase their chosen driving shoes while proposing luxurious summer holiday destinations.
The first installment of the campaign features racing driver Matias Lauda, SoundCloud co-founder Alexander Ljung, and photographer Johannes Huebl. Their holiday styles in Tuscany, Italy, are not to be missed.
MADE TO ORDER "DRIVER MTO"
Price: Calf (14 colors) ¥103,680, Suede (10 colors) ¥103,680, Ostrich (6 colors) ¥302,400, Crocodile (5 colors) ¥324,000
Simulation available on a special site within Ferragamo.com
Orders can be placed by deciding on the pattern via the special site on an iPad in-store.
Ferragamo Japan
0120-202-170
http://www.ferragamo.com